Advertising & the Business of Brands: Media Revolution Edition
Advertising Campaign Planning, 4th Ed: Developing an Advertising-Based Marketing Plan
Beginner's 3 Pack
The Book of Gossage
The Copy Workshop Workbook - Media Revolution (4th) Edition
The Copywriter
Creative Insight: The Researcher's Art
Crisis Marketing, 3rd Edition
From File to Finish: A Prepress Guide
Hitting the Sweet Spot. How Consumer Insights Can Inspire Better Marketing and Advertising
How To Succeed in Advertising When All You Have Is Talent
How to Put Your Book Together and Get a Job in Advertising - 21st Century Edition
Issues in American Advertising: Media, Society, and a Changing World
Make the Sale. How to Sell Media with Marketing
The New Account Manager, 2nd Edition
Readings in Account Planning
Strategic Media Decisions, 2nd Edition
What Do You Mean I Can't Write?
Advertising Campaign Planning, 4th Ed: Developing an Advertising-Based Marketing Plan
Beginner's 3 Pack
The Book of Gossage
The Copy Workshop Workbook - Media Revolution (4th) Edition
The Copywriter
Creative Insight: The Researcher's Art
Crisis Marketing, 3rd Edition
From File to Finish: A Prepress Guide
Hitting the Sweet Spot. How Consumer Insights Can Inspire Better Marketing and Advertising
How To Succeed in Advertising When All You Have Is Talent
How to Put Your Book Together and Get a Job in Advertising - 21st Century Edition
Issues in American Advertising: Media, Society, and a Changing World
Make the Sale. How to Sell Media with Marketing
The New Account Manager, 2nd Edition
Readings in Account Planning
Strategic Media Decisions, 2nd Edition
What Do You Mean I Can't Write?